Ferrari has introduced a handful of models specific to the Chinese market in the past few years, and that attention appears to be paying off as the Asian nation is expected to become one of its most important markets. A recent report suggests the automaker now predicts an astonishing 66-percent uptick in sales in China this year alone.
Yesterday we reported China would become the most important market for Italian automaker Lamborghini, and now Ferrari CEO Luca di Montezemolo has confirmed a similar sentiment. The Maranello, Italy-based automaker experienced an enormous growth in 2010, delivering 300 cars to Chinese customers – a 44-percent improvement over the previous year. Impressive, but Ferrari believes its deliveries may top 500 units this year, 66-percent better than last year’s record.
Despite the rapid growth, the United States remains Ferrari‘s largest customer accounting for nearly 1600 sales last year – 24 percent of the automaker’s total deliveries. Next in line was the United Kingdom with 467 cars. Total 2010 sales amounted to just shy of 6600, but the automaker believes it will close in on 7000 units this year. The next goal — 8000 units — will rely heavily on emerging markets including South America.
Further expanding its presence in emerging Asian nations, later this month Ferrari will open a showroom in New Delhi followed by another in Mumbai later in the year.
Source: Auto Motor und Sport