With Super Bowl XLVII just a week away, automakers are starting to tease their ads for the big game. First Mercedes-Benz showed off its CLA with supermodel Kate Upton, now Toyota has previewed a clip with actress Kaley Cuoco and Volkswagen has shown off a clip using, uh, a whole lot of other clips.
Toyota’s has some wishful thinking going on to promote the 2013 RAV4. Cuoco – most well-known for her role on CBS’ The Big Bang Theory – makes her way down a city streetscape rocking out to the 1995 hit “I Wish” by Skee-Lo. While parading down the street in an all-purple ensemble, Cuoco works magic in time with the song’s lyrics, making one man taller, another man a (basket) baller, and makes a girl who looks good appear for yet another gentleman. The 36-second teaser ends as Cuoco gets into a 2013 RAV4 with a man dressed in a rabbit suit wearing a hat and holding a bat; smartly, on Toyota’s part, before the lyrics get to Skee-Lo’s wish for a ’64 Impala. Who knows what exactly Toyota has in store for the full ad, but the end of the teaser clip prominently features a witch flying by on a broomstick and an ogre clomping down the street.
Volkswagen’s teaser makes no more sense than Toyota’s; in fact, we don’t even know what vehicle VW will be advertising during the Super Bowl. The ad is going to be called “Sunny Side,” and the description on YouTube says: Volkswagen and reggae legend Jimmy Cliff join together to infuse much-needed positivity and good vibes into a world that’s become awash with freak-outs, meltdowns, and temper tantrums over just about anything. It’s time to get happy.
The VW video opens on clips of various viral videos containing tantrums: the woman crying about wanting to hug all of her cats, political candidate Phil Davidson, Winnebago man, and more. 30 seconds into the teaser, it cuts to a bucolic field with Jimmy Cliff’s cover of the Partridge Family’s “C’Mon Get Happy.” Cliff is joined by the stars of the assorted viral videos, all of whom are now, unsurprisingly, happy. The clip ends with the text “Time to get happy.”
Stay tuned to Super Bowl XLVII next weekend to check out the full-length commercials from Toyota, Mercedes-Benz, Hyundai, Volkswagen, and more.
Toyota Game Day Teaser “I Wish” Starring Kaley Cuoco
Sunny Side: 2013 Volkswagen Game Day Video