Truck commercials typically employ a predictable script and storyboard. A chiseled, ruggedly handsome male with a perfectly-scruffy five-o-clock shadow, a truck plowing through a vigorously-flowing, but safely shallow stream, and some hay bales, rocks or other assorted rustic, tough payload goods being dumped into the bed. Toyota departs from convention somewhat with its latest Tacoma web ad spots, a four-part series called “Tacoma vs” Putting the Toyota Tacoma against some unlikely rivals.
In the first scenario, an overly-emotional girlfriend vents her frustrations in the front seat of her boyfriend’s truck, and produces an unusually copious volume of tears, falling on the seats and floormats. But not to fear, the Tacoma’s water-resistant seats and available all-weather floormats let the drama queen let it all out without incident.
In the second scenario, the Tacoma plays chess with the grim reaper, and unbeknownst to its scythe-yielding nemesis, is reading a book on how to play chess with its tailgate-mounted rear-view camera. Upon his defeat, the reaper vaporizes in a cloud of smoke.
In the third scenario, a mime tries to impress a little girl with his impromptu solo theatrical skills, and pretends to pull on a rope, but instead, gets pulled down the street with the Tacoma’s 6500-lb towing capacity.
Lastly, a magician ties himself down in the Tacoma’s bed, and easily un-cuffs himself, but has a hard time escaping from the Tacoma’s tie-downs.
Nobody ever said advertising ever had to be literal or realistic, and other than one, most of these scenarios are unlikely. Are these Toyota Tacoma spots clever, or just plain strange? Watch them all below and judge for yourself.
Source: Toyota via YouTube