Hot on the heels of last week’s video showing the Toyota Yaris being unboxed like a new high-tech gadget, more videos have surfaced showcasing the subcompact’s amazing abilities and features.
The new videos promote features like: windows that go down and up, standard; cup holders; a choice of eight colors – excluding yellow; and nine airbags; among others. Toyota promotes the Yaris saying it might be good for people who “go places sometimes and leave places other times.”
We have to admit we’re a bit puzzled by Toyota’s approach to its latest subcompact. What do you think? Is it hipster minimalist marketing genius, or epic marketing fail?
Check out the videos below and remember: “Yaris: It’s a Car.”