Feature Flick: Toyota’s “Window to the World” Concept

Rear seat entertainment systems were designed to keep kids occupied on road trips (and quiet for parents). Now a new concept is in the works which could turn the boring scenery into an interactive learning environment for back seat passengers.

Toyota’s European arm showcased its “Window to the World” vehicle concept at last month’s ACEA “Our Future Mobility Now” exhibition at the Autoworld Museum in Brussels, Belgium. The idea was executed by engineers and designers from Toyota Motor Europe’s (TME) Kansei Design Division and the consultancy arm of Copenhagen Institute of Interaction Design (CIID).

Kansei Design Division and CIID developed fine concepts for the “Window to the World”:

  • Drawing in Motion – this concept allows rear seat passengers to “draw” on the rear windows with their fingers. Unlike the child-size fingerprints you left “writing” on foggy windows (upsetting your parents) the image will move along the window as if part of the scenery as the car passes by.
  • Zooming into captured moments in time – Passengers are able to pinch and zoom-in on outside objects; similar to zooming-in on your smartphone.
  • Translating the world in a local language – Passengers can choose to have names of objects in they see outside translated into the local language.
  • Augmented Distances – The window surface can display the distance of objects to the car.
  • Virtual Constellations – This concept uses the vehicles panoramic roof to display virtual constellations and display information about them.

Check out the video below and share your thoughts about Toyota’s “Window to the World.”

While we think the concept is cool, it seems like it would be a good idea to buy your Windex at Costco if this concept ever goes into production, if our experiences with iPad and smartphone displays are anything to go by.

Ever the poster child for family safety, Toyota left this disclaimer:

Please note: The video used to promote this vehicle concept is a simulation filmed in static, controlled environments. All health and safety requirements were met for the described conditions. Toyota will never promote unsafe behaviors, and will always encourage passengers to fasten their seatbelts.

Click here for video

Source: Toyota, Copenhagen Institute of Interaction Design

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