When it comes to advertising, Mercedes-Benz has hit some home runs in the past. However, this latest ad might prove that you can’t hit them all out of the park. Produced for German audiences, this commercial uses rush-job CG animals dancing to the Bee Gees to demonstrate the usefulness of the E-Class’ emergency braking system.
The spot opens with a Mercedes driver navigating a dark, narrow road, when the car suddenly brakes for a deer in its path. A short pause, and then the deer commences its awkward booty shake, as other animals join in. Our German’s a bit rusty, so we’re not sure exactly what the driver says after witnessing the forest critter disco party – though his look of annoyance might indicate this isn’t the first time it’s happened.
The dancing continues as some text pops up onscreen. After plugging these words into a free online translator, we get roughly, “Safe thanks to assistance systems. Efficient thanks to standard ECO start-stop function. If your stops are a little longer.” Though the message that you’re not burning gas when at a stop comes across just fine, we’re not sure the Sci-fi-Channel-movie-grade computer animation is necessary. Maybe next time, Mercedes.