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Feature Flick: Honoring the Legendary Sergio Pininfarina in Newest WOT Video

This week’s episode of Wide Open Throttle pays tribute to the Italian automotive designer Sergio Pininfarina. Host Jessi Lang takes a look back at Pininfarina’s most iconic designs.

Sergio was born the son of a coachbuilder in the fall of 1926. After earning a degree in mechanical engineering in 1950, he began his career at Carrozzeria Pinin Farina, the family business started by his father Battista “Pinin” Farina. In 1961, Sergio became managing director of the firm, which was the year the company was renamed Pininfarina. After his father passed away in 1966, Sergio took over as chairman.

Sergio’s success came when he convinced Ferrari to let him design two cars: the Ferrari 250 GTO and less aggressive 250 GTE. He then designed the Dino series of cars as well as cars for Fiat (124 Spider),Alfa Romeo (Spider), Rolls-Royce, Bentley, Maserati (Quattroporte, GranTurismo and the GranTurismo Convertible), Cadillac (Allante) and the 1963 Chevrolet Corvette Rondine.

Learn more about the life of Sergio Pininfarina in the Wide Open Throttle video below, and head here for the Motor Trend WOT tribute and official press release from Pininfarina.

Click here for video

Christian Seabaugh and Jason Udy contributed to this report.

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Buying Guide

2012 Maserati Quattroporte

MSRP $127,550 S Sedan

EPA MPG:

12 City / 19 Hwy

Horse Power:

430 @ 7000

Torque:

361 @ 4750