Car commercials are often blunt in stressing a brand’s unique qualities, and even more so during Super Bowl commercials. Ford does the opposite in its newest ad, relying on the appeal of its new products more than the Blue Oval badge.
Instead of focusing on the Blue Oval badge, Ford urges viewers to look past the name brand and consider its new and upcoming cars packed with advanced features. Ford displays several new cars including the 2013 Fusion Energi plug-in hybrid and 2013 Escape crossover while boasting its parking assist feature and EcoBoost engines. Though the interior of the cars are also highlighted, the Ford logo is nowhere in sight nor is the brand even mentioned.
With more than 20 car brands sold in the U.S., it can be difficult to grab consumers’ attention. Ford’s new nameless 60-second ad attempts to rise above the fray and remove any predetermined bias some may have. Watch the video below and let us know if you think it’s effective.