To help build hype for the 2013 Focus ST, Ford has released this commercial for the hot hatchback on YouTube. Unlike with most car commercials, however, Ford didn’t pay for an expensive film crew. Instead the company assembled spectators and asked them to submit video footage from their phones and cameras, which was assembled into the “crowd sourced” clip.
The commercial, which Ford plans to air on TV networks, shows a pair of Focus STs racing through the streets of Key West, Florida. The hatchbacks dart around tight cobblestone streets, sliding around corners, and even jumping over uneven patches of road in the race from the Atlantic Ocean to the Gulf of Mexico. One of the cars was driven by X Games gold medalist Tanner Foust, while the other was piloted by stunt driver Greg Tracy. The resulting blurry, shaky footage looks like a cross between YouTube videos and a Fast and Furious film.
This commercial is just the latest step as Ford drums up excitement about the 252-hp Focus ST. The company recently announced that it will hold five events this summer for enthusiasts to test-drive the Focus ST and receive professional driving instruction. Ford also has already shared pricing for the new turbocharged hatchback: the base Focus ST starts at $24,495 (after destination), the mid-level ST2 trim costs $26,880, and the top-spec Focus ST3 will be $29,425. The car can be pre-ordered now at Ford dealerships, and will be delivered to the first customers later this year.
Check out the crowd-sourced race commercial below.