We’ve all heard the insults from Ford fans about GM (disdainfully referred to as “Government Motors” by some) and Chrysler both going bankrupt and being bailed out by the government during the “Great Recession” of 2008. Now, it seems Ford is jumping into the fray as well with the latest commercial from its “Drive One” campaign.
Like Ford’s previous “Drive One” ads, this commercial starts with a man named Chris who is apparently a real F-150 owner. Like the other commercials, Chris pulls up to a hotel where he’s quickly whisked into a room for a surprise press conference. While at his press conference, a “journalist” asks Chris if buying American was important to him. Chris’ answer might be what gets Ford a little flack.
Chris answers with the following: “I wasn’t going to buy any other car that was bailed out by our government. I was going to buy from a manufacturer that was standing on their own; win, lose, or draw. That’s what America’s about [sic] is taking the chance to succeed and understanding when you fail that you got to pick yourself up and go back to work. Ford is that company for me.”
Just as Nissan’s commercials calling out Honda for its supply issues due to the Japanese earthquake and ensuing tsunami may have been a bit controversial, is Ford crossing the line going from a little friendly competition to striking a low blow? Let us know what you think in the comments below.
EDIT: The star of the commercial has responded in his own video, stating that the ad wasn’t staged and that he stands behind what he said in the original spot. Check it out for yourself: