Feature Flick: Ford Gives Worst Parallel Parking Driver in Paris New Focus

It can be difficult to find a big enough parking space in Paris, something Ford used to its advantage in today’s Feature Flick that features a life-size pinball game using real cars.

The bumpers of the cars parked in front of and behind the small parking space were fitted with sensors to measure how hard drivers attempting to park in the spot bumped them. The harder the drivers hit the cars, the higher the score. Ford awarded the highest-scoring driver– and worst parking job — with a new Focus hatchback that, of course, includes Active Park Assist.

When looking for a spot the driver slows down and pushes a button, and the system finds a spot big enough into which the car can parallel park. Once the system finds a spot, it signals the driver to stop. The system takes full control of the electric steering while the driver operates the gas, clutch, and brake pedals. The driver is also responsible for gear selection.

Active Park Assist is included in the U.S.-spec Ford Focus‘ $695 Parking Technology Package, which also adds rearview camera and front parking sensors. The technology is available on several Ford and Lincoln models like the 2013 Ford Escape and 2013 Lincoln MKS.

Source: Ford, YouTube

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2012 Ford Focus

2012 Ford Focus

MSRP $39,200 Electric Hatchback

0-60 MPH:

7.6 SECS


26 City / 36 Hwy

Safety (IIHS):

Best Pick