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Feature Flick: Aventador Ad Channels Lamborghini’s Inner Michael Bay

While many supercar fans have already made up their minds about whether or not they like the Lamborghini Aventador, the Italian sports car maker apparently thought it necessary to produce an ad appealing to the summer-movie-going millionaire demographic. Showing nearly three minutes of the Aventador racing through a desert landscape evading a CG doomsday event, this clip is nothing if not rich in special effects.
In a scene that could be the intro to any summer blockbuster, this promotional video features Lamborghini’s new carbon-fiber-bodied halo car speeding down a deserted highway. To spice things up, the ground behind the Lambo starts to crumble, causing it to take evasive action to avoid the supercar-eating sink holes. We get to hear the Aventador’s 6.5-liter V-12 sing as the car accelerates to escape certain death. Although the V-12’s exhaust note is sweet, it has to compete with a soundtrack that’s one part Inception, one part Tron: Legacy, and one part totally awesome.
When at last it looks like the Aventador is in the clear, huge, monolithic rectangular things jut out of the ground, requiring the Lambo to drift out of harm’s way. With a storm cloud blocking its path, the Aventador makes the logical decision and drives straight in. Finally emerging from the dust, the Lambo makes some of its own with one last powerslide.
So what did we learn about the Aventador from this video? That it still looks pretty good when covered in dust, but that’s about all. When you’re advertising a car that costs well over a quarter million dollars and is capable of zero-to-62 mph in 2.9 seconds, maybe you don’t need to sell people on the finer points of its interior.
Source: YouTube
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Buying Guide

2011 Lamborghini Gallardo

MSRP $187,900 LP570-4 Superleggera Coupe
Motor Trend Rating
StarStarStarStarStarHalf-Star

EPA MPG:

12 City / 20 Hwy

Horse Power:

550 @ 8000

Torque:

398 @ 6500