The 2014 Chevrolet Malibu is one of many midsize sedans vying for a slice of that intensely competitive segment’s sales. For the new model year, Chevy’s bread-and-butter sedan gets some enhancements to its fuel economy, styling and features to make it more competitive against the segment leaders Toyota Camry and Honda Accord. But at the end of the day, midsize sedans are all about practicality and reliability. That’s what Chevy is appealing to in the latest spot for the Malibu.
Among the pithy one-liners in the spot laying the foundation for the theme are, “We’re not supermodels, we’re trying our best to be role models.” To a mother and daughter putting on makeup together. Another segment says “We don’t jump at the sound of the opening bell, because we’re trying to make the school bell,” to a father taking his kids to school. And finally “Corner booth beats corner office any day,” with a father and son enjoying a meal together at a local diner.
The spot ends with a father holding a baby child, and citing the 2014 Malibu’s 36 mpg highway rating, and ending with the tagline “Chevrolet Malibu, the car for the richest guys on Earth.”
Do you think the spot is effective in communicating the Malibu’s mission and product positioning? Watch the video below and share your thoughts in the comments.