It was a big deal when Ford first announced it would offer an EcoBoost engine under the hood of its F-150 full-size pickup truck as a V-8 substitute, but the automaker’s move has been vindicated by its sales. Ford has now sold over 200,000 3.5-liter twin-turbo EcoBoost V-6-equipped F-150s since its introduction in 2011.
Not only has Ford sold over 200,000 EcoBoost F-150s since the engine’s introduction, but as of July, EcoBoost V-6s accounted for 43 percent of F-150 sales. In fact, Ford now sells more V-6-powered F-150s than V-8-powered ones; the base 3.7-liter V-6 accounted for 11 percent of all F-150 sales, pushing the total V-6 take rate to 54 percent. Although Ford doesn’t split 5.0-liter and 6.2-liter V-8 sales, the two eight-cylinder engines together account for 46 percent of F-150 sales. Given that the 6.2-liter V-8 is the F-150’s premium engine, we’re inclined to believe that most of that 46 percent is dominated by the 5.0-liter Coyote V-8.
While Ford sells EcoBoost-equipped F-150s, the 2013 Ram 1500 is debuting with an available eight-speed automatic transmission and 3.6-liter V-6 while the redesigned 2014 Chevrolet Silverado will likely have updated powertrains to challenge Ford’s V-6s and V-8s, as well.
So where are most EcoBoost-equipped F-150s being sold? Truck-loving Texas is swallowing them up. Break the figure down by sales mix and the top region is Denver, followed by Minneapolis-St. Paul, Seattle, and New York. What does the success of the EcoBoost V-6 in the F-150 mean for future trucks? Ford spokesman Mike Levine would only tell us that EcoBoost engines will “be even more integral to our F-Series strategy of delivering the capability, power, and efficiency our customers are looking for.” Here’s hoping for an EcoBoost Coyote V-8, or an EcoBoost Raptor.