Mini has long been a supporter of the Life Ball benefit gala, which aims to support HIV/AIDS research, and for several years, the automaker has paired with design houses to craft customized (and often controversial) Minis that are then auctioned for charity. This year, a 2011 Mini Cooper S has been given a dose of rugged attitude from Canadian-born designers DSquared2.
The one-off Mini “Red Mudder” is designers Dean and Dan’s take on a rugged and robust Cooper S in DSquared2 style. The brand’s aesthetic is part cowboy glamor, part seventies chic, and part rocker sex appeal, all of which translates well onto the burly, jacked-up, off-road ready Mini. Wearing bright red paint with oversized black trim, wheels, and maple leaf decals, and eight driving lights — four on the grille and four on the roof — the Red Mudder is ready to hit the trail in style.
Last year’s Life Ball Minis included a 2010 Cooper Countryman designed by Francisco Costa of Calvin Klein, a 2010 Cooper S modified by Diane Von Furstenberg, and a 2010 Cooper Convertible decked out by Kenneth Cole. Previous Life Ball Minis have included designs by Agent Provocateur, The Blonds for Katy Perry, Diesel, Missioni, and Donatella Versace. The 19th annual Life Ball will be held in Vienna, Austria on May 21, where the car will be auctioned off.