Spring may be just a few weeks away, but those of us in the Northern United States are still blanketed in snow. Recent fanatical behavior prompted by marathon snow storms led Dodge to tout its all-wheel drive models in a new television commercial.
Dodge’s latest spot is set on a main drag in Los Angeles. Just as we join in, the first flakes of an impending dumping of snow starts to fall. Similarly to what we recently experienced, everyone starts to freak out. The town’s people react by screaming, buying large quantities of food, and stocking up on other emergency items they likely won’t need.
The commercial then transitions to a trio of calm individuals driving Dodge vehicles. Behind the wheel of Dodge’s all-wheel drive equipped Journey, Charger, and Durango, the three have no trouble negotiating the frozen precipitation. While driving the expressway home, the AWD-equipped vehicles dart past several two-wheel drive vehicles stranded in the snow. Strangely they don’t bother to stop and help.
The automaker mocks the heavy snowfall with a witty line saying, “without AWD, its’ the end of the world, with Dodge AWD, it’s just snow.”
It’s tough to deny the capabilities of an AWD vehicle in the snow, but the added cost associated with checking the box can be a tough pill to swallow. Dodge charges no less than $2000 for the option. Do you think a good set of snow tires makes a decent substitute for AWD, or is the option a must for drivers in northern climates?