Detroit 2012: Chevrolet’s Tru 140S and Code 130R Want to Party With You

To say that Chevrolet is trying to impress twentysomethings is an understatement: look no further than its Sonic and Cruze cars, which are faring well with the under-30 crowd. But it’s not stopping there: the automaker released two stunning concepts at the Detroit Auto Show today, aimed directly at the millennial car buyer.

Both coupes were designed with what GM says are millennial attributes: fuel economy, driving enthusiasm, excellent looks, and information/internet connectivity. It should come as little surprise, then, that both cars are powered by the 1.4-liter Ecotec turbocharged four-cylinder engine from the Sonic and Cruze, tuned to make approximately 150 horsepower and feature an advanced form of Chevy’s MyLink infotainment system, which features Bluetooth and WiFi connectivity.

In the Code 130R, the power is sent to the rear wheels. The car was imagined to be a four-seat, two-door coupe, and bears a striking resemblance to the iconic Camaro sports car. Code 130R also benefits from GM’s eAssist technology, which uses an electric motor to augment the engine’s power and allows the car to shut the engine off at stoplights.

In the Tru 140S, that stop-start technology is much simpler, just relying on a starter-alternator. The car is based on the same platform as the Cruze and Volt, which means that the three door hatchback/coupe still seats four people.

The cars are still well into the concept stage–GM says it only “has ideas for the interior,” but it says that today’s release begins a new step in the design: crowdsourcing. GM says that it will install interactive kiosks at auto shows like Detroit so showgoers can comment on design ideas and give a thumbs-up or thumbs-down to certain designs and elements. GM North America President Mark Reuss said he wanted fans to “lock in the look” of the cars in hopes of securing its mass appeal.

The cars have no imminent production plans, but both have a $20,000 targeted starting price. Expect to see future versions (with crowd-tweaked looks) soon.

For more on the Chevrolet Code 130R andTru 140S Concepts, check out our First Look here. For more on the 2012 North American International Auto Show in Detroit, including videos, the latest photos, and more information, click here to visit our Detroit Show homepage.

Source: GM

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