Daimler: Maybach Division Not for Sale


We’ve heard a number of wild rumors regarding the future of the Maybach brand, but none so incredible as the possibility that Chinese automaker BYD is moving to purchase the marque. Not surprisingly, both BYD and Daimler AG have refuted such rumors.

“It’s not true; it’s market speculation,” BYD spokesman Paul Lin told Reuters. “We got calls from the media and we have checked with [BYD] chairman Wang [Chuanfu].”

Daimler had a similar reaction to the reports, noting “Maybach is an important part of Daimler’s product portfolio,” and no discussions to hawk the luxury brand were in play.

We do, however, wonder just how important Maybach is to Daimler. After its launch in 2002, the brand never exactly resonated with luxury buyers. Earlier this year, Daimler CEO Dieter Zetsche told Autocar that “there are no plans [for Maybach] in the long run.”

It is widely expected that Daimler may treat the aging Maybach 57 and 62 models to a mild facelift, but ultimately replace them with a high-content, low-volume version of the next-generation Mercedes-Benz S-Class sedan.

Source: Autocar, Reuters