When it was just a rumor two months ago, we were first to let you know that Volkswagen was mulling the option of bringing its uber-luxurious Phaeton sedan back to the United States. This time, however, the Phaeton bound for our shores will be designed with American tastes in mind.
According to Automotive News, Volkswagen has learned from the mistakes of its failed first attempt at selling a sub-$80,000 sedan in the U.S. The Phaeton has experienced healthier sales in Europe and in China, where the latest, redesigned model was revealed, but VW pulled it from the U.S. lineup after sluggish sales, with only speculative plans to return. Now, the Dresden-produced sedan may make a comeback.
“We have our eyes firmly set on the U.S. market,” Dresden plant manager Juergen Borrmann said.
It’s unclear what kinds of changes VW has in store to make the Phaeton more appealing to Americans. The same strategy, however, was touted in the launch of the 2011 Jetta — offering a lower price to better compete with the rest of the market.
Should VW stick to its word, we can expect the Phaeton’s comeback no earlier than 2013, when it’s due for a redesign, echoing an earlier report.
What features would you like to see on the superluxurious sedan from Dresden? Let us know what you think in the comments section.
Source: Automotive News (Subscription required)