For the fourth month in a row, Chrysler has reversed its dismal fortune and announced a year-over-year sales gain. The automaker’s May sales came in 33 percent higher than one year ago, the same month Chrysler spent in the midst of bankruptcy proceedings.
A new marketing scheme may be paying off for Dodge. Dodge brand sales were up 73 percent this May compared to a year ago – results bolstered by a 66-percent increase in Grand Caravan sales and a 42-percent increase in Challenger sales. Furthermore, Chrysler says Dodge Avenger and Charger sales both increased by triple digit percentages over last May.
“May was another positive sign as sales momentum continues to build for Chrysler Group, exceeding the 100,000 unit threshold for the first time in more than a year,” said Fred Diaz, president and CEO for the Ram Truck brand and lead executive for U.S. sales. “The company continues to show improvement each month, with May being our strongest month this year, exceeding overall industry growth for the second month in a row.”
Chrysler brand sales were also up by 29 percent compared to May 2009. Like Dodge, minivan sales helped with that charge, Town & Country sales increasing 68 percent year-over-year. Sebring sales were also up 42 percent.
Weighing heavy on future Chrysler sales will be the all-new 2011 Jeep Grand Cherokee, set to make its debut this June. Until then, Jeep soldiers on with a 6-percent sales gain over last year, with Patriot sales up 30 percent and Wrangler sales up 4 percent.
Chrysler’s not anywhere close to being out of the woods yet, but slow and steady sales gains show that it may at least be finding the right path.