Chrysler reported its best July since 2006 this past month, with the Ram brand posting the largest gain over last year with a 31 percent increase. Dodge was also up 18 percent over July of last year. This month marks the 40th consecutive month of year-over-year sales gains for the Chrysler Group, although total sales of 140,102 are down from last month’s total of 156,686.
Winner: Ram Brand, Up 31 Percent
Unsurprisingly, the Ram Pickup makes up nearly all of the brand’s sales, with 31,314 of the brand’s total sales of 32,078. The only other contributor was the Cargo Van, which sold 764 units in July. Ram was the only one of Chrysler’s brands in July that sold more units than last month, with 32,078 sales over 30,935 in June.
Winners: Dodge Durango and Avenger, Up 88 and 18 Percent, Respectively
Dodge sales were led by the Durango and Avenger, which went up 88 percent and 18 percent, respectively. Challenger was the only other Dodge model posting an increase over last year, with Charger, Grand Caravan, and Journey all posting declines over last year. Dodge was also down in sales from last month, with 41,986 units sold in July compared with 49,843 in June. The Grand Caravan was the best-selling Dodge in July with 8583 units sold.
Winner: Jeep Brand, Up 2 Percent Despite Losing Liberty
Although the Jeep brand only posted a two percent gain over July of last year, this is largely attributable to the loss of the Liberty. The discontinued SUV is on its way out, and sold only 60 units in July. Although the new 2014 Jeep Cherokee will not arrive until September to take the Liberty’s place, other Jeep models made up for this more than 7500 unit loss with big increases over last year. The Grand Cherokee led the way with 15,019 sales, up 30 percent over last year, and the Patriot and Compass were not far behind with 29 and 27 percent increases over last year, respectively.
Loser: Chrysler Brand, Down 4 Percent
With the Chrysler brand comprising of only three models, a decrease in sales for the Town & Country and the 200 means an overall brand decrease, despite the 300’s gain of 12 percent. Chrysler is way down in sales compared with last month, with 19,978 sales in July compared with 27,249 in June. Chrysler is also down from last year in year-to-date sales, with 183,817 units sold through July compared with 188,546 last year.
Loser: Fiat 500, Down 24 Percent
The Fiat 500 is down in sales compared with last month with 2821 units – a tumble from 3509 copies last month and 3710 sold in July 2012. However, the Fiat brand still managed to post an increase of two percent thanks to the addition of the 2014 500L. The larger model posted impressive sales of 962 units in only its second month on sale, nearly doubling June’s 541 units. Although this may be an early surge in demand for the new model that could taper off, we would not be surprised if the 500L eventually surpasses the 500 to become Fiat’s best-selling model.