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Chrysler Pushes Dealer Body For More Sunday Sales, Service Hours

Auto dealers have typically shied away from opening their showroom doors on Sunday, but that may soon change. Chrysler has been urging its dealer body to increase the number of stores open on Saturday, but also wants some open on Sundays, too.

The potentially controversial move could help Chrysler’s dealerscounter local business, particularly when it comes to repairs and servicing.Pietro Gorlier, president andCEOof Chrysler’s Mopar service and accessories brand, is working on getting the number of dealers open for service on Saturday to 80 percent of the 2300 U.S. showrooms. Presently, only 20- 30 stores those showrooms have hours on Sunday.

Chrysler has found that stores that added additional Saturday hours were able to increase revenue from servicing vehicles by 20 percent, and it estimates that Sunday hours could boost business by another 10 to 15 percent. That said, the process is easier said and done. 18 states have laws that prohibit car dealers from operating on Sunday, and a seven-day work week would require a considerable modification to staff schedules.

Last week, Chrysler Group CEO Sergio Marchionne told Automotive News that 80 percent – the highest since 2000 – of Chrysler’s dealers were profitable. Would you be more willing to get your car serviced at the dealer if it was open on Saturday and Sunday? Let us know in the comments.

Source: Automotive News (Subscription required)

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2011 Chevrolet Cruze

Fair Market Price $9,976 LS Sedan

EPA MPG:

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Safety (NHTSA):

★★★★★

Horse Power:

136 @ 6300