Chrysler Group sales rose 11 percent year-over-year in May, finishing the month with a total of 166,596 vehicles sold. That success was driven primarily by strong results from the Dodge and Ram brands. It is Chrysler’s 38th consecutive month of year-over-year sales gains.
Winner: Ram Trucks, 31,672 sales, up 22 percent
The Ram pickup truck line once again was the best-selling Chrysler Group nameplate, and it saw sales climb compared to May 2012. The figures represent the truck’s best May sales result since 2007, and its 37th month of year-over-year sales gains.Chrysler attributes that to the fact that the trucks were heavily refreshed for the 2013 model year, leading the Ram 1500 to be crowned one of our 2013 All-Stars.
Winner: Jeep Compass, 5276 sales, up 42 percent
The Jeep Compass posted the largest percentage sales gain for any Chrysler product last month, even though it remained the second slowest-selling Jeep on the market. The gain could be due to customers switching from the Jeep Liberty, which is currently out of production as it will soon be replaced by the 2014 Cherokee.
Winner: Dodge Durango, 4759 sales, up 24 percent
The Dodge Durango three-row crossover enjoyed the biggest sales leap within the Dodge brand. A heavily refreshed version was introduced at the New York auto show, and will remain on sale for a few years, after which it may be replaced by a new Jeep Grand Wagoneer.
Winner: Dodge Charger, 8270 sales, up 23 percent
The retro-styled Dodge Charger sedan continued its hot streak of sales gains, and so far this year is up 13 percent compared to the first five months of 2012. That contrasts with its platform-mate, the Chrysler 300, which suffered steep sales losses.
Winner: Jeep Wrangler, 16,272 sales, up 13 percent
Its year-over-year gain of 13 percent may be modest overall, but fans’ healthy appetite for the Jeep Wrangler made it the second best-selling Chrysler Group product last month, beaten only by the Ram pickup truck range. Although it has retained most of the simplicity and back-to-basics design that makes it a constant favorite among fans, the Jeep Wrangler has also benefited from recent upgrades to make it more efficient, more comfortable, and more appealing to everyday drivers.
Loser: Chrysler 300, 5011 sales, down 18 percent
The Chrysler 300 was the only in-production vehicle that saw its sales fall compared to May 2012 (the Jeep Liberty and Dodge Caliber recorded sales declines but have already been discontinued). That continues a struggling streak for the 300 — so far this year, its cumulative sales are 26 percent lower than through the first five months of 2012. Part of the reason for that, however, is that the 300 enjoyed unusually strong sales last year.