This past month witnessed Chrysler Group’s strongest July sales since 2005, with deliveries totaling 167,667 units. The performance represents a 20 percent improvement over Chrysler’s performance in July 2013, and it helped the company achieve its 52nd consecutive month of year-over-year sales gains. Sales are also well ahead of last year’s up to this point, with year-to-date sales up 13 percent to 1,187,790 vehicles sold. All five brands posted increased sales, with Jeep in the lead thanks to its big 41 percent increase, and only four models decreased in sales: the Viper, the Dodge Avenger, the Dodge Durango, and the Fiat 500.
Winner: Jeep Brand, Up 41 Percent
Jeep plowed ahead to its best ever July sales month, and its 41 percent growth ranks as Chrysler Group’s biggest brand gain for the month. Leading the way was the legendary Jeep Wrangler, selling 16,388 vehicles, second only to the Ram pickup this month. The Wrangler is now up 11 percent in year-to-date sales. The Jeep Grand Cherokee again crested 15,000 units with15,169 vehicles sold, while the Jeep Cherokee continues to woo buyers as well. July sales for the Cherokee were up 11 percent compared to June, and 95,259 Cherokees have now been sold through July 2014. No Jeep vehicle showed a sales decline, and the brand is ahead an astonishing 44 percent in year-to-date sales.
Winner: Ram Pickup, 35,621 Units Sold, Up 14 Percent
Things keep looking up for the Ram pickup, which found its way to its best July sales since 2005. That’s now 51 months in a row the Ram pickup has recorded year-over-year sales gains. Light Duty and Heavy Duty sales were up 15 and 18 percent, respectively. Year-to-date totals now read 239,481 vehicles sold—an improvement of 19 percent compared to the same time last year.
Winner: Chrysler Town & Country, 11,370 Units Sold, Up 41 Percent
Despite the never-ending onslaught of crossovers, the Chrysler Town & Country keeps families coming back. This was the minivan’s best July sales since 2006, and it outsold the Dodge Caravan (9473 vehicles sold). Look for the Town & Country to stay in the conversation, as Chrysler Group recently announced it would be phasing out the Caravan so Dodge can focus on performance cars. Joining the Town & Country, and sharing its platform, will be a new large crossover slated for 2017.
Loser: Fiat 500, 2821 Units Sold, Down 16 Percent
Times remain tough for the Fiat 500, which can’t seem to get itself out of the red. It’s been in the gutter for months now, and only positive sales of the larger 500L are keeping the Fiat brand in the black for July. The Fiat 500 is behind 14 percent in year-to-date sales, down to 20,550 vehicles sold. The only major change headed the 500’s way is a new automatic transmission option for the 500 Abarth, which the Italian brand hopes will broaden its audience and appeal.
Wait and See: Chrysler 200, 8159 Units Sold, 0 Percent Change
The Chrysler 200 has been on our Wait and See list for months now, both when sales were waning in preparation for the new model and as sales of the 2015 model were just beginning. Last month Chrysler said it was still building inventory for the 200 and selling off old models, but sales have not yet skyrocketed. 8159 Chrysler 200 units were sold, compared to 7345 last month. We’d expect a more dramatic change compared to July of last year given that this is an all-new model, but only the 200 only sold 37 more vehicles in July 2014 versus July 2013. Things could still turn around, but sales of the redesigned midsize sedan have hardly taken off as of now.