A year-over-year increase of 40 percent brought Chrysler Group its best February sales since 2008 — and the 23rd consecutive month in which Chrysler sales gained versus a year earlier. The company sold 133,521 vehicles in the U.S. in February, up 40 percent compared to February 2011. In fact, every single vehicle sold by the Chrysler, Dodge, and Jeep brands saw sales gains.
Chrysler – 27,008 sales, up 114 percent
A huge sales gain for the Chrysler brand was driven mostly by the 200 sedan and convertible, which sold 9717 units in February, up 315 percent compared to a year prior. It was closely followed by the perennially popular Town & Country minivan, which saw sales climb a modest 22 percent to 9621 units last month. Chrysler’s third and final product offering, the 300 sedan, enjoyed a 480-percent year-over-year sales growth to 7670 cars. Both the 200 and 300 were redesigned for 2011, which partially explains why sales last February were relatively slow.
Dodge – 42,692 sales, up 27 percent
Although every single Dodge brand vehicle saw increased sales last month compared to a year earlier, the largest growth by far was reported by the Charger sedan. Its sales leapt 124 percent year-over-year to 7324 cars. The next biggest increase came from the Avenger sedan, with 6570 sales representing a growth of 89 percent. More strong sales growth was reported by the Journey crossover, with sales up 28 percent to 6448 units, and the Durango SUV, which saw volumes climb 26 percent to 3435 sales last month.
Finally, the Caravan minivan reported sales of 12,668, up 20 percent year-over-year; the Challenger muscle car enjoyed a sales boost of 14 percent to 3669 units last month.
Jeep – 37,312 sales, up 30 percent
Jeep also enjoyed healthy volume increases, with the Grand Cherokee leading the charge with 12,724 sales, up 47 percent versus February 2011. Its growth was closely followed by the Liberty, which saw sales climb 25 percent to 7369. The Compass and Patriot both enjoy 23-percent year-over-year sales gains, to 2780 and 5120 units respectively. Finally, the Wrangler’s tally of 9319 sales represented a 22-percent increase over last year.
Ram – 23,282 sales, up 15 percent
The Ram division reported more modest sales growth, buoyed primarily by the Ram pickup truck gaining 21 percent to sell 22,595 units last month. The Ram Commercial Van sold 548 examples, and was not yet on sale in February 2011. At the same time, Ram saw sales of the now-discontinued Dakota pickup truck declined 92 percent to just 139 units.
Fiat – 3227 sales
Fiat enjoyed its strongest month of sales to date, with 3227 sales in February. That’s up from 1911 units in January and 2325 sales in December 2011. That brings the compact Italian car’s total sales here to 5138 this year; coupled with sales from 2011, there have been 22,996 Fiat 500s sold in the U.S. so far.