We had just finally gotten over the Dodge Magnum’s demise after a long grieving period when SRT head Ralph Gilles told The New York Times that a return of the original swagger wagon might just be in the cards. According to Autocar, we might have gotten our hopes up too soon, because the British magazine now reports that the Magnum — along with its European cousin, the 300 Touring wagon — may not make a comeback after all.
During an interview with Autocar, new Chrysler-Lancia CEO Saad Chehab allegedly said that although the 300C Touring (Magnum in the United States) was popular in Britain, there would be no follow-up model. Chehab reportedly said that station wagon sales in the U.S. were just too low to justify development costs for a Magnum and 300 wagon.
So does this mean that a second generation Magnum is D.O.A.? Well, it could go either way. Autocar made no mention of a Dodge wagon in its report, although we’re inclined to believe that without a 300 wagon, there would be no Magnum wagon, either. That said, there could still be a business case for such a vehicle, at least aborad. While sales of wagons aren’t exactly stellar in the U.S., wagons do sell in Europe, and the previous-generation 300 wagon established a fairly strong following in that corner of the world.