Chrysler CEO Auctions Customized Dodge Challenger SRT8 For Charity

Chrysler CEO Sergio Marchionne is selling off his customized 2011 Dodge Challenger SRT8 for charity.

In the market for a slightly-used Dodge Challenger SRT8, but want something a little more unique than a factory-stock example? Here’s one possible solution: the one-off 2011 Dodge Challenger SRT8 previously owned by Chrysler/Fiat CEO Sergio Marchionne will soon be auctioned off for charity.

We knew Marchionne had a passion for performance cars, but the world first learned of Marchionne’s Challenger in mid 2012. Ralph Gilles, SRT brand resident/ Chrysler vice-president of design posted a photo of the car on Twitter, noting the sinster-looking SRT8 is what “Marchionne drives on weekends.”

As you might imagine, Marchionne leveraged resources at Chrysler to help tweak his personal Challenger SRT8 ever so slightly. The car is painted in Pitch Black paint, and accented with Dark Charcoal racing stripes that were hand-painted in the SRT design studio. If that didn’t look sinister enough, the Marchionne Challenger also wears unique smoked tail lamp lenses, customized 392 emblems finished in gloss and satin black paint, and matte back 20-inch five-spoke aluminum wheels. Marchionne’s car retains the stock 6.4-liter Hemi V-8, but boasts adjustable coilover dampers and a performance-tuned exhaust cribbed from the Mopar accessories catalog.

Apparently, he’s driven the car very sparingly, as Chrysler officials tell us there are less than 250 miles on the Challenger SRT8’s clock. Perhaps that’s not too surprising, considering the man’s hectic international itinerary. Unlike many some customized executive cars, officials say the Challenger is not an early-build or prototype vehicle, and can be titled by the new owner for use on public roads.

The Challenger SRT8  – along with a Gen III 426 cubic-inch Hemi V-8 crate engine, thrown in for the heck of it — will be sold at Barrett-Jackson’s annual Palm Beach auction, which runs from April 4-6. All benefits will go to proceed the United Way for Southeastern Michigan.

No word yet on if Marchionne replaced the Challenger with a newer SRT model, but we wouldn’t be surprised if we see a modified 2013 Viper GTS  or a 2014 Grand Cherokee SRT with matching stripes running around Auburn Hills in the near future…

Source: Chrysler

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