Chrysler Group’s sales may have jumped a considerable 13 percent in February, but March proved to be even more kind to the Auburn Hills, MI-based automaker. Now with five brands in total, sales for March jumped 31 percent compared to the same period a year earlier.
Chrysler – 20,463 units total, up 3 percent
The Chrysler brand suffered in February with a decline of 25 percent when compared to last year; however, things picked up in March. The redesigned Town & Country led the way with 9471 deliveries during the month, while the new 200 came in second at 6750 units. Despite its redesign, 300 sales dropped off 2727, 28 percent fewer than in 2010. Through the first quarter of the year, Chrysler’s overall sales are down 9 percent compared to last year, despite its refreshed lineup.
Dodge – 44,102 units total, up 49 percent
Dodge remained fairly steady in February with a marginal 2-percent uptick in sales, but things picked up greatly in March. Recording 44,102 deliveries during the month, sales for the Dodge brand were up 49 percent. Equaling the popularity of Chrysler’s T&C, 9560 customers took delivery of the freshened Grand Caravan last month, 23 percent more than the same month in 2010. The remainder of Dodge’s revamped lineup saw impressive growth during the month, with all active models improving by no less than 15 percent. Eclipsing 100,000 units through the first three months of the year, Dodge is up 24 percent in the first quarter.
Ram – 23,510 units total, up 24 percent
Ram fell short of its 81-percent explosive growth in February, but the 24-percent improvement is nothing to scoff at. The Dakota tallied 1612 in sales, a 45-percent uptick, but it’s the Ram pickup that carried the brand. With 21,898 in sales for March, all Ram variants combined for a 23-percent improvement over March 2010. Overall, Ram is up some 38 percent through the first quarter of the year.
Jeep – 33,155 units total, up 36 percent
Beating last month’s figures, Jeep sold 33,155 units in March, an improvement of 36 percent. As expected, the Grand Cherokee led the way, with 9836 in sales, but coming in a close second was the tried-and-true Wrangler, with 8807 deliveries for the month. The Patriot and Compass each experienced increases over 100 percent, with sales numbers of 5602 and 3703 respectively. Jeep is up 34 percent through the first quarter.
Fiat – 500 units
Fiat returned to the United States in March, with its subcompact 500 hatchback. Coincidentally, exactly 500 customers procured the new Fiat in its first month of U.S. sales.