Although successful at home, Chinese car companies have struggled to make inroads in export markets. Qoros hopes that will change when the Chinese start-up introduces a compact sedan at the Geneva Motor Show next March.
Qoros says its compact sedan is designed to meet European safety and emission standards, and that its styling will appeal to young European buyers. To reach those goals, Qoros has enlisted the help of some of the auto industry’s best-known suppliers, including Magna Steyr, TRW, Continental, Bosch, Valeo, and Microsoft. The company also worked to fill its ranks with numerous German engineers.
After showing the compact sedan in Geneva, Qoros will display the car at next year’s Shanghai Motor Show in China. From then on, Qoros plans to reveal a new vehicle every six months — an ambitious plan, given that so far the company has only shown teaser sketches of its products. Based on one of the included sketches, it looks like the Qoros sedan will be followed by a five-seat crossover, and then a seven-seat crossover. The company says all its cars will receive five-star European crash-test ratings, and that a modular architecture will allow for some with electric powertrains.
Qoros Auto Co., Ltd was established in China in 2007, and is a 50-50 joint venture between Chinese automaker Chery Automobile and holding company Israel Corporation. Qoros has offices in Shanghai and Changshu, China, and claims to be building an assembly plant that could pump out anywhere from 150,000 to 450,000 cars annually.
Full information on the new Qoros sedan will be revealed at the Geneva show in March. Until then, the company merely promises that its products will be tailored for young European and Chinese buyers who, “will not tolerate inferior quality, appreciate elegant interior and exterior design solutions and need to stay connected at all times.”