Just how many folks are willing to line up for a first crack at the 2011 Chevrolet Volt? According to GM, that number may be close to 50,000.
Vice Chairman of Marketing Bob Lutz indicated that nearly 50,000 consumers have registered at GM’s website, indicating a “strong intention” to buy the plug-in hybrid vehicle. If that figure holds true — we imagine some will be turned off by the estimated $40,000 price tag — then demand will far outstrip the initial supply. GM plans on building 10,000 Volts next year, and will ultimately ramp production up to 50,000 units or so by 2011.
Lutz says once GM has nearly 200 examples of the Volt built and running on streets, the company will “pull out the heavy artillery and get Volt buzz going.” The automaker already launched its “230” campaign this summer, which focused on the Volt’s preliminary EPA rating (230 mpg).
Lutz did mention GM could leverage early production cars in a system similar to the Chevrolet Equinox Fuel Cell’s “Project Driveway,” which would loan cars to consumers before the Voltreaches dealers.
Source: Automotive News