Amidst a major executive shuffle at General Motors over the last year, including the recent appointment of Mary Barra to company CEO, Chevrolet announced today that Paul Edwards will take on the role of U.S. marketing vice president. He has served as executive director of General Motors’ global marketing efforts since 2010.
Edwards succeeds Chris Perry, who suddenly and unexpectedly resigned last month. In his new role Edwards will report to global chief marketing officer Tim Mahoney, who coordinates General Motor’s marketing arm with the rockstar advertising partnership known as Commonwealth.
“Paul’s broad experience in virtually all aspects of automotive marketing, across multiple brands, makes him a great fit for Chevrolet as we continue to build on our strong product momentum here in the U.S.,” Mahoney said in a statement.
Now responsible for the coordination of Chevrolet’s Find New Roads campaign here in the U.S., Edwards will undoubtedly draw from years of experience working at General Motors in roles such as sales and marketing official for Cadillac and director of media operations, advertising, and corporate marketing for Chevrolet.
Starting his career with the company in 1992, Edwards is yet another example of General Motors promoting from within, littering its executive ranks with employees cut from the same ilk as Mark Reuss and Mary Barra, who have spent their entire careers with General Motors.