Cadillac to Unveil CTS-V Coupe and a new Concept at 2010 Detroit Auto Show

Having just debuted its new CTS Coupe at the 2009 Los Angeles auto show, Cadillac will uncover the hot CTS-V Coupe at next month’s Detroit show. We have just learned that the luxury automaker will reveal a never-before-seen concept alongside the CTS-V Coupe as well.

Little is known about the concept at this point — Cadillac is even keeping the name a secret. With only its corporate headlights and grille showing for now, the concept looks to be some sort of compact sedan, possibly an offering below the CTS.

European consumers have had the BLS as an entry-level Cadillac. The BLS, slightly smaller in size than the CTS we have this side of the pond, was first launched in 2006. The BLS would be due for a redesign in the coming years, however production of the BLS ended earlier this year due to poor sales.

Cadillac gave a sneak peek of its “ATS” concept, a rumored 3-series competitor, earlier this year. The CTS may contend with the 3-series in price, but its larger dimensions make it somewhat unattractive to some consumers. The rendering above seems to have similar dimensional characteristics to BMW’s popular model. The Cadillac CTS starts at $37,555 including $825 in destination charges, but for a model to be placed below the CTS, it would need to have a base price closer $30,000.

The concept will be seen for the first time on Tuesday, January 12, when Cadillac has its press conference at the Detroit auto show. Stick with Automobile as we’ll be reporting from the show floor on Jan. 11 and 12.


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2010 Cadillac CTS

2010 Cadillac CTS

MSRP $35,165 Base RWD Sedan


16 City / 26 Hwy

Safety (IIHS):


Horse Power:

270 @ 7000