Newly appointed Cadillac global vice president Robert E. Ferguson has told The Detroit News that GM’s luxury brand is considering a new flagship sedan and two-seat sports car. Ferguson also suggested that the future Escalade may get an upgraded interior.
Ferguson’s statements are in line with earlier reports that GM is working on a flagship sedan for Cadillac that will not only define the brand, but be competitive against cars like the BMW 7 Series and Lexus LS. The 2013 Cadillac XTS full-size sedan may be the brand’s biggest sedan, but the front-drive-based four-door isn’t a flagship car. About the flagship sedan, Ferguson told The Detroit News that people will take one look at the car and say, “Wow, Cadillac is smoking.”
Also on the table is a potential Cadillac sports car. Ferguson acknowledged that GM executives have discussed such a possibility and, depending on the market response to the new 2014 Jaguar F-Type, we wouldn’t be surprised to see this car greenlighted. Previously, Cadillac built the two-seat Corvette-based XLR convertible and the front-drive Allante convertible.
Now that the refreshed SRX crossover and new ATS and XTS sedans have been released, the automaker is working on distancing the Escalade from other full-size GM SUVs with a unique interior. If the next-generation Cadillac Escalade had a noticeably different interior from the GMC Yukon, the luxury brand might be able to better justify premium prices.
With the third-generation CTS and new ELR PHEV coupe on the way, Cadillac expects to have a completely revamped lineup by 2015. Does Cadillac need a flagship sedan and a two-seat sports car to make it competitive as a first-tier luxury brand? Share your thoughts below.
Source: The Detroit News