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BMWs CEO Worries New 7 Series May Arrive at the Wrong Time

BMW’s 7-series luxury sedan arrives in the United States in March, but some within the company worry that the timing of its arrival will mean poor sales.

Jim O’Donnell, North American CEO of BMW commented that with the collapse of U.S. credit markets, the new 7 may be too much of a luxury item for many on this side of the Atlantic to afford it.

Given that the U.S. is the car’s biggest market, poor sales would mean a let-down for the flagship sedan and BMW as a whole. The prices for the car will range from $77,625 to $126,625, enough so that the recent economic woes in this country would discourage many from buying the 7-series.

Though they may be substantial, those prices offer buyers a considerable amount of amenities.; The new 7 uses a substantial amount of aluminum throughout its body structure to save weight, and is outfitted with some captivating features like a lane departure warning system, night vision, and a heads-up display.

The improvements of the new 7-series over the previous model are evident, but only time will tell if predictions such as those of O’Donnell’s will be right.

Source: Automotive News

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