BMW just opened its largest dealership in the world in Abu Dhabi, United Arab Emirates, a roughly $81.7 million facility that features about 8.6 acres of showroom space. It will sell all of BMW Group’s marquees – BMW, Mini, Rolls-Royce, and even BMW Motorcycles.
Dubbed Abu Dhabi Motors after BMW’s regional importer, the new dealership is key to BMW’s plans to expand in the Middle East. The company reached a new sales record in the region last year, with 18,657 BMWs and Minis sold in the region’s 14 markets. According to BMW, the oil-rich United Arab Emirates accounted for 47 percent of those deliveries. Of those, most were high-end models like the X5, X6, 5 Series, and 7 Series.
Sales of high-dollar vehicles like that explain why BMW has decided to go all out at Abu Dhabi Motors. The Middle Eastern dealership will allow have more than 70 cars, and 10 motorcycles on permanent display. The dealership also has a service department capable of handling up to 120 vehicles at once.
Owners who have their vehicles serviced at Abu Dhabi Motors will have the pleasure of snagging a bite to eat at the on-site cafe, shop for merchandise, parts, and accessories, catch a movie in the dealer’s own movie theater, or even take a drive in the Formula One simulator.
The showroom, which took three years to build, was formally opened earlier this week with a party featuring over 1000 guests. At the party, BMW board member Ian Robertson said to the crowd, “The Middle East is an important region for the BMW Group. We sold more vehicles here in 2011 than ever before. There is tremendous future growth potential in many countries in this region and in the United Arab Emirates in particular.”