The BMW Frozen Black edition could bring a whole new meaning to the phrase, “selling like hotcakes,” since the cool cars are anything but. First, the Frozen Grey M3 coupe sold out in just 12 minutes, and now its Frozen Black counterpart proves to be just as popular.
Those who wanted to cool-off during summer with the Frozen Black M3 coupe had to act fast in order to get a slice of the ice — 22 minutes fast to be exact. BMW spokesman Tom Plucinsky told us over 200 people were placed on hold in the first five minutes, but took 22 minutes to get customers booked. Although the Frozen Grey edition sold out about two times more quickly, the Frozen Black versions impressively sold one of the limited 20 units about every minute, at 66 seconds.
Black 19-inch wheels, red-painted brake calipers and gloss black-painted kidney grilles, side gills and exhaust tips frost the special M3, but unfortunately, BMW gave the cold shoulder to added performance, as nothing was done under the hood to help the frozen cars heat up. Like all other M3’s, the same 414-horsepower, 4.0-liter V-8 engine and seven-speed dual-clutch transmission come as standard.
The flat black coupe first debuted in China earlier this year, with hints there was a small possibility the cars might come to U.S. shores in the future, but only in limited numbers since Frozen Black is a difficult color to paint. We image if it’s a difficult color to paint, it’s a difficult color to maintain as well, but that didn’t stop them from a quick sale here.
Buyers in Germany also seem to be hot on the M3 trail. The lightweight among the heavyweight M3 class, the BMW CRT M3, is rumored to have sold out before its official launch in Germany. Weighing 154 pounds less than the standard M3 sedan, the M3 CRT (Carbon Racing Technology) comes in at 3,546 pounds thanks in part to advanced carbon fiber technology used to cut weight. The slimmer M3 was limited to just 67 units priced at €130,000 ($184,132) each.