News

Automakers Launching Radio Ad Campaign Against Proposed 56 MPG Requirement

The Alliance of Automobile Manufacturers is launching a radio ad campaign in six states with significant automotive manufacturing operations that decry proposed increases in federal fuel economy increases. The ads, which start running on radio today in Michigan, Illinois, Indiana, Missouri, North Carolina, Ohio and Pennsylvania, oppose a proposal to require all new vehicles to average 56 mpg by 2025.

The Alliance of Automobile Manufacturers is an advocacy group representing 12 automakers in the U.S. market: BMW, Chrysler, Ford, General Motors, Jaguar Land Rover, Mazda, Mercedes-Benz, Mitsubishi, Porsche, Toyota, Volkswagen, and Volvo. The Alliance claims its members account for 77 percent of all car and light-truck sales in the nation.

According to proposals from the government, Corporate Average Fuel Economy (CAFE) requirements could jump to 56 mpg by 2025. That means that each manufacturer’s fleet of new vehicles must average 56 mpg or better. That’s about twice the current national average of 27.5 mpg. By 2016, CAFE will require a fleet-wide average of 35.5 mpg.

Large SUVs and pickup trucks could be exempt from the 56-mpg standard if automakers and the government agree on certain concessions.

The Alliance of Automobile Manufacturers ads claim that higher fuel-economy regulations will make new vehicles more expensive, cause job cuts in the automotive sector, and mean consumers have fewer new vehicle choices. Because new vehicles would be more expensive, the Alliance claims that sales would be lower, hurting the economic recovery and causing further job cuts within the sector.

Click here to listen to the radio ad on the Detroit Free Press website.

Source: Detroit Free Press

Comments