Want advertising time in the Super Bowl? For 2011, 30 seconds carried an average price of $3,100,000 and the trend shows no sign of slowing down, based on all the automotive interest this year.
From 2007 through 2011, Nielsen data show that automotive advertising in the Super Bowl far surpassed spending from any other category, at $172.2 million. Overall spending was way up in 2011 compared to the previous year. Which automakers do you think will get the best return on their ambitious ads this year? Watch them all right here.
Acura’s Super Bowl ad this year is all about creating buzz for the NSX, a product that won’t see showrooms for a long time. The strategy worked for Chevrolet and the Volt, but do you think the ad for the Acura NSX concept is effective? Watch it here.
Audi’s comeback in the U.S. could easily be tied to the appeal of its snazzy headlight designs. That’s what the German luxury automaker highlights in its latest Super Bowl ad, with a mean-looking S7’s full LED headlights having an interesting effect on a party of vampires.
Across the German countryside, BMW is working on something else: the finishing touches to its iconic 3 Series sedan. Just before the sedan goes on sale nationwide, it will show two ads, one for Los Angelinos, the other for New Yorkers. Both are a cheeky way of showing that the car’s features can get you friends–or get you into trouble.
The Cadillac ATS has lots to prove as the latest luxury sports sedan from the American automaker to fight the BMW 3 Series. The 30-second spot features footage of the ATS driving around the Nurburgring, from pre-production prototype to near-production ready.
You’ve already seen the Camaro grad, the aliens visting the Volt owner, and the Silverado surviving the end of the world, but Chevy also rolled out a follow-up to the apocalypse spot (apparently, Camaros also survive global destruction) and the completed OK Go music video that uses a Sonic to create music.
Eminem didn’t return this year, but Chrysler’s patriotism-tinged message sure did. “It’s halftime in America,” croaks Clint Eastwood. The entire spot is below.
Honda brings back the memorable Ferris Bueller’s Day Off movie for its spot advertising the 2012 CR-V crossover, called “Matthew’s Day Off.” Watch the full version of the ad right here.
Clearly, Hyundai wanted to make an impression on Super Bowl audiences this year, with five different ads. While some ads are focused on specific products, the real headliner is titled “All For One” and uses one of the most iconic movie soundtracks of all time.
Views on YouTube for All For One ad: About 700,000
Kia’s 60-second Super Bowl ad will showcase the Optima midsize sedan, but many viewers will no doubt be gazing at the other star of the ad: Adriana Lima. Also making an appearance in the video are Motley Crue and MMA fighter Chuck Liddell, as well as plenty of explosions, sandwich meat, and a horse. Check out the extended version here.
Lexus says it can’t contain the new GS any longer and, at least in 2013 GS 350 F Sport trim, the car does look a bit menacing. Watch Lexus try to break back into the midsize luxury sedan segment here.
In the U.S., Suzuki isn’t known for its four-wheeled vehicles, but the automaker’s Super Bowl ad may be successful in reminding people that the company does, in fact, make cars. In the 60-second ad here (the second, TV-ready version that adds a soundtrack by 50 Cent), the all-wheel-drive Suzuki Kizashi has been sold to a surprising location.
The best-selling car in the U.S. makes an appearance in the Super Bowl ad rotation this year. Toyota’s Camry is shown in a 60-second ad that might just be more entertaining than the car itself.
Volkswagen and Chrysler were the undisputed automotive ad champs from last year’s Super Bowl. While we don’t yet know much about Chrysler’s planned ad, Volkswagen has provided the amusing Star-Wars themed teaser and the James Brown-themed full version below.
Sources: Automaker YouTube channels, Nielsen