Audi A8 Featured in Super Bowl Preview Ad Using Mercedes S-Class

This year’s Super Bowl game will once again serve as a platform for Audi to introduce vehicles and attack rivals. Take a look at a 60-second campaign ad with the luxurious Audi A8 below.

The ad directly targets the Mercedes-Benz S-Class and is inspired by the classic children’s book Goodnight Moon. The viewer is taken through a large house with ornate items (and a poodle). Eventually, Audi says goodnight to “old luxury and all of your wares.” The ad reminds as, at once, of a recent Acura campaign as well as previous Audi Super Bowl spots.

“We chose to feature the award-winning 2011 A8 because it represents today’s standard of progressive luxury – sophisticated, yet memorable design, the most advanced technology available, and unmatched performance,” said Scott Keogh, Audi’s chief marketing officer.

The Mercedes-Benz was featured, we’re guessing, because the S-Class is a leader in the full-size luxury sedan segment. In 2010, Mercedes sold 13,068 S-Classes, just ahead of Lexus’s 12,275 LS sedans and BMW’s 12,253 7 Series four-doors.

Take a look at the ad below and let us know what you think: Would you say goodnight to Mercedes and good morning to Audi after seeing this spot?

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Source: Audi

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2011 Audi A8

2011 Audi A8

MSRP $84,000 L quattro Sedan

0-60 MPH:

5.3 SECS


17 City / 27 Hwy

Horse Power:

372 @ 6800