Lincoln and Cadillac do compete against each other in the luxury automobiles segment, but the brands are also squaring off against one another in a new arena: complimentary maintenance programs for new owners.
Late last week, Lincoln announced that all customers buying or leasing a 2010 or 2011 vehicle will receive free scheduled maintenance for three years or 45,000 miles — so long as they purchase/lease their vehicle by September 7. The maintenance program will cover oil changes, tire rotations, vehicle inspections, engine belts, hoses, and select wear items, including wiper blades, brake pads, and brake rotors.
Sound enticing? Certainly, but Cadillac managed to up the ante yesterday with its own announcement. All 2011 Cadillac models, including the CTS, STS, SRX, and Escalade, will include complimentary scheduled maintenance for four years or 50,000 miles — whichever may come first. Cadillac’s plan is somewhat similar to BMW’s Ultimate Service program, which extends similar benefits to owners during the same period of time.
Gearheads may think nothing of changing the oil or brake pads with own hands, but others — especially those in the premium luxury segment — aren’t necessarily as willing to get greasy in the process.
Is a complimentary service program enough to have you contemplate picking up a CTS Coupe? Does the sound of free oil changes make an MKS even more attractive? Send us your thoughts in the comments section below.
Source: Lincoln, Cadillac