2016 Buick Regal Prices Cut by up to $3,320
GS model now starts under $35,000.
Sales of the Buick Regal are down nearly 20 percent through July 2015, and Buick is looking to reverse this slide with some significant price cuts for the 2016 Regal lineup. Though the base price of the midsize sedan stays the same for 2016, higher trims in the lineup receive big drops, with the performance-oriented Regal GS falling more than $3,000 for the new model year.
A Buick spokesperson told us that these price cuts are intended to help the car "appeal to a broader share of midsize intenders," and the Regal's new prices do now sit on top of higher-trim versions of mainstream sedans like the Honda Accord and Toyota Camry. The 2016 Buick Regal GS now starts at $34,990 with destination, down from $38,310 for the 2015 model. Despite the big drop, there aren't any changes for the Regal GS' equipment level, which remains high with standard features like 19-inch wheels, a Bose premium audio system, passive entry and pushbutton start, and a heated steering wheel. The powertrain, a 2.0-liter turbocharged four-cylinder with 259 hp and 295 lb-ft of torque, stays the same for 2016 as well. Both six-speed automatic and six-speed manual transmissions are still offered, though opting for all-wheel drive requires the automatic.
The other 2016 Regal trim that receives a big price drop is the Premium II trim level, which falls $2,535 to a price of $32,490 with destination. This model comes standard with the same 2.0-liter turbocharged four-cylinder as the GS, but does without that model's sport suspension and upgraded wheels and tires.
The mid-level Regal 1SL also receives a $1,000 price cut to $29,915 with destination, though the lowest 1SV model's base price stays the same at $27,990 with destination. The base Regal comes standard with a 2.4-liter four-cylinder engine with 182 hp that mates with a six-speed automatic transmission, and offers equipment like automatic climate control, an IntelliLink display screen, leather seats, a backup camera, and a power driver's seat.
Stay tuned over the coming months to see if the significantly cheaper 2016 Buick Regal can pick up the sales pace with this new strategy.