2015 Hyundai Genesis Starts at $38,950

With the redesigned 2015 Hyundai Genesis offering more luxury, technology, and style than its predecessor, it’s no surprise that the new model costs more than its predecessor. In 3.8L rear-wheel-drive form, the 2015 Genesis starts at $38,950 with destination, representing a $2830 increase over last year’s model.

Hyundai divides the new Genesis into two models: the Genesis 3.8L and the Genesis 5.0L. 3.8L models are powered by a 3.8-liter, direct-injection V-6 estimated to make 311 hp, and 5.0L models are powered by a 5.0-liter, direct-injection V-8 estimated to make 420 hp. New for 2015 is the addition of an optional HTRAC all-wheel-drive system for 3.8L models. This system costs $2500 and also includes heated rear seats, a heated steering wheel, and headlight washers as standard. The 5.0L model is available only as a rear-wheel-drive model and starts at $52,450 with destination.

The Hyundai Genesis sedan’s higher starting price accompanies a long list of standard luxury features, including power front seats, leather, pushbutton start, navigation, rain-sensing wipers, and Hyundai’s BlueLink infotainment system. The 3.8L model is also available with a number of optional packages.

The $4000 Signature Package adds a panoramic roof, blind spot detection, HID headlights, ventilated front seats, and a power rear sunshade; the $3500 Technology Package adds premium leather, lane departure warning, lane keep assist, adaptive cruise control, a park assist system, and a seven-inch LCD gauge cluster; and the $3500 Ultimate Package adds matte wood trim, a head-up display, premium navigation, and a Lexicon surround sound audio system.

This same Ultimate Package is the only available option on Genesis 5.0L models, and V-8 Ultimate models also add an electronically controlled damping system for the suspension. All 5.0L models also come standard with the Technology Package and gain larger 19-inch alloy wheels, LED fog lamps, quad exhaust tips, and matte finish wood and aluminum trim inside.

All in, a fully-loaded Hyundai Genesis 5.0L will carry a price of $55,700, which sounds pretty reasonable to us given the high feature content, luxurious interior materials and upmarket styling of the new Genesis. The similarly-equipped Kia K900 V-8 costs $10,700 more, not to mention V-8 luxury sedan competitors like the BMW 550i and Mercedes-Benz E550, both of which carry starting prices over $60,000.

The 2015 Hyundai Genesis goes on sale nationwide later this month.