To celebrate the 30th anniversary of its introduction, the Toyota 4Runner will get a little bit cheaper. Toyota announced today that it will offer discounts ranging from $500 to $1000 on the 2014 4Runner, depending on trim level.
The original Toyota 4Runner was introduced in May 1984, at a time when there weren’t many other midsize SUVs on the market. At the time, Toyota pitched the 4Runner as having, “the benefits of a wagon and the strength and appearance of Toyota’s popular 4×4 truck.” A 2.4-liter inline-four engine was standard, and Toyota added a 3.0-liter V-6 in 1987. The model currently on sale today is the fifth generation of the Toyota 4Runner. It was introduced in 2009 at the Texas State Fair.
Discounts for the 2014 Toyota 4Runner are $500 for SR5 and Trail models, $750 for the SR5 Premium and Trail Premium, and $1000 for the Limited. With that discount in effect, a 2014 Toyota 4Runner SR5 starts at $33,180 with rear-wheel drive and $35,055 with four-wheel drive, after an $860 destination charge. The top-spec Toyota 4Runner Limited 4×4 costs $43,260 with the $1000 discount.
The 2014 Toyota 4Runner received a mild face lift that includes a new front fascia, and new head- and taillights. The only powertrain choice is a 270-hp, 4.0-liter V-6 and a five-speed automatic transmission.The 2014 Toyota 4Runner is on sale now, and the 30th anniversary discounts go into effect immediately.