Toyota will be raising prices on the Yaris subcompact hatchback for the 2013 model year. Including destination, the base 2013 Toyota Yaris will now start at $15,130, and the top trim level will now begin at $18,040.
The base 2013 Yaris L two- and four-door hatchbacks get a $255 price increase to $15,130 and $16,155, respectively. The four-door Yaris LE comes standard with the four-speed automatic transmission; add $725 to replace the five-speed manual for the automatic on the two-door Yaris L. Move up to the Yaris LE and prices have been bumped $330 to $16,715 and $17,190, respectively. Still available only in four-door hatchback form, the 2013 Yaris SE gets a minor $80 price increase, bringing its MSRP to $17,240 with the five-speed manual, or $18,040 with a four-speed automatic.
The 2013 Toyota Yaris’ price increase comes with a bit of extra content. Yaris L models now have the Tech Audio package included as standard equipment. The Tech Audio pack includes six speakers, satellite radio, an auxiliary audio jack, USB port with iPod connectivity, and Bluetooth streaming capability. Cruise control, formerly a $250 option, is also now standard equipment on the Yaris LE.
The 2013 Toyota Yaris’ price increase puts it right in line with its subcompact competitors like the 2013 Hyundai Accent (the winner of our most recent subcompact comparison test), which starts at $15,320 in four-door sedan form and $15,570 as a GLS four-door hatch model. The 2013 Ford Fiesta sedan starts at $13,995, and the 2013 Fiesta hatch now starts at $14,995.
Which subcompact would you most like to have in your garage?
2012 Toyota Yaris pictured in gallery below.