Once upon a time, the Charger Daytona was Dodge’s way of homologating a wild aerodynamic package for use in stock car racing. These days, the name is little more than a means for Dodge to spice up its large sedan. Case in point: the new 2013 Charger Daytona, which officially debuts later this month at the 2012 Los Angeles auto show.
Like the 2006-2009 Charger Daytona model, the new 2013 car is based upon the Charger R/T, which makes use of Chrysler’s 5.7-liter Hemi V-8. Changes applied to Daytona models are, once again, largely visual and center primarily on the Charger’s exterior. 2013 Charger Daytona models gain a satin black vinyl hood applique, fender graphics, and roof wrap, along with a rear decklid spoiler and rosshair grille insert painted in a matching color. Speaking of paint, 2013 Charger Daytonas are available in only four hues (white, silver, black, and the fetching “Daytona Blue” shown here). The five-spoke, 20-inch aluminum wheels used here are similar to those bundled with the Charger Blacktop package, but boast a polished aluminum finish around the bead and on all spokes.
Inside, the dress-up game continues. Daytonas based upon the entry-level Charger R/T model use cloth seat trim, while those based on the upscale Charger R/T Road & Track model receive leather seating surfaces. All 2013 Charger Daytonas boast embroidered front seatback; brushed aluminum trim for the center stack, center console, and instrument cluster gauges; flashy pedals sourced from Mopar, and a special serialized Daytona dash emblem.
If you’re hoping for some go-fast goodies to accompany this package, don’t hold your breath. This is primarily an appearance package, although Chrysler has increased the electronic speed limiter in keeping with the tires’ new speed rating. Opting for a Charger Daytona R/T Road & Track brings a 3.06:1 rear axle ratio, performance steering gear, and stiffer suspension tuning. Daytona Road & Track models can also be ordered with the optional Super Track Pak, which adds thicker front and rear sway bars, stiffer dampers, and a three-mode stability program that can be completely switched off.
According to Dodge, production of the 2013 Charger Daytona will be limited to 2500 models. Charger Daytona R/T models should sticker from $33,895 (including destination), some $2995 over a normal 2013 Charger R/T. Charger Daytona R/T Road & Track models carry a MSRP of $36,495, roughly $2500 more than a standard Charger R/T Road & Track. Expect deliveries to commence in the first quarter of 2013.