2013 Cadillac ATS Production Starts Today, Car Hits Showrooms in August

Half a year has passed since the 2013 Cadillac ATS bowed at the Detroit auto show, and now the sports sedan is finally going into production. Cadillac today built the first 2013 ATS that is destined for a customer. The first cars rolled off the line at the Lansing Grand River plant in Michigan earlier today.

The Lansing Grand River plant also builds the Cadillac CTS sedan, coupe, and Sport Wagon. It received a $190 million upgrade in order to add production of the ATS, which the company says created as many as 600 new jobs.

Since its Detroit show debut, Cadillac has gradually revealed almost every shred of information on the 2013 ATS. The new car starts at $33,990, making it cheaper than a BMW 328i sedan. Its base 2.5-liter inline-four engine will return 22/33 mpg, about mid-pack among its four-cylinder competitors. And extensive use of high-strength steels, aluminum, and magnesium helped make the 2013 ATS one of the lightest cars in its segment. And it will boast new safety technologies like vibrating seats. We have even had the opportunity to drive the 2013 Cadillac ATS.

This Friday, Cadillac will launch a series of 30- and 60-second TV commercials during the broadcast of the 2012 Olympic Games opening ceremony. The clips are part of an online documentary called “Cadillac ATS vs. The World” in which the sports sedan tackles everything from a hand-dug tunnel in China to the famous Grand Prix circuit in Monaco.

The 2013 Cadillac ATS will reach dealerships in August, with export models for international markets ready by the end of this year.

Source: Cadillac

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