2012 Toyota Yaris Price Rises $930 to $14,875, Sienna, Sequoia, Tundra Prices Up

Toyota today announced pricing for the all new 2012 Toyota Yaris, and also price increases for its Sienna minivan, Sequoia SUV and Tundra pickup truck. The all new Toyota Yaris will now start at $14,875 – a $960 increase over the $13,915 2011 Yaris.

$14,875 will get you a 2012 Toyota Yaris L three-door hatchback with a five-speed manual transmission. The top of the line Yaris SE five-door hatch will come with a four-speed automatic and set Yaris buyers back $17,960. Toyota helpfully points out that the new base Yaris includes more than $1000 of additional standard equipment compared to the previous generation. The base 2012 Yaris pricing is comparable to a 2011 Yaris equipped with the convenience package.

Pricing remains somewhat stable for the 2012 Toyota Sienna, which was introduced last year. While the base price remains the same, LE Mobility equipped Sienna’s will get a $150 price increase, the XLE trim level will get a $230 increase, while the V-6 equipped SE’s price shoots up $2090 from $32,160 to $34,250.

2012 Toyota Sequoias and Tundras get a price increase too, although both add additional standard equipment. All Sequoias will now come standard with Toyota’s Trailer Sway Control system, while the Sequoia Platinum trim will get a standard blind spot monitoring system. The Sequoia Platinum will get a $500 price increase from $59,065 to $59,565.

2012 Toyota Tundras now include the previously optional Cold Area Package as standard equipment, as well as daytime running lights, and new steel wheels. Limited trim level Tundras also get a backup camera standard. All 2012 Tundras get a price increase of between $340 and $390, depending on the trim level. The price range for the 2012 Tundra is now from $27,700 to $43,940.

Source: Toyota


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2011 Toyota Yaris

2011 Toyota Yaris

MSRP $14,515 Base (Auto) Sedan


29 City / 35 Hwy

Safety (IIHS):


Horse Power:

106 @ 6000