Nissan revealed today that its 2011 Leaf — its first mass-market electric vehicle — will carry a base price of $32,780 when it reaches the North American market later this year.
Remarkably, that figure does not take into consideration a number of state and federal tax incentives available to Leaf customers. As is the case with a number of electric vehicles, the Leaf will be eligible for a $7500 federal tax credit, effectively bringing that sticker price down to $25,280. Nissan notes that many states also offer incentives for EV purchases, and can possibly defer the cost by an additional $1500-$5000. Lease programs have yet to be finalized, but Nissan expects it can likely offer customers a monthly payment starting at $349.
Although these price figures reflect a base SV model, it won’t be lacking content. Standard features include navigation, Web/smart phone connectivity for remote charging, Bluetooth connectivity, LED headlamps, keyless entry and ignition, stability control, and XM satellite radio. The SL model is more akin to an upgrade package — for an extra $940, it adds a rearview camera, solar panel spoiler, fog lamps, and automatic headlamps.
One feature not included with these price figures is the cost of purchasing and installing a charger. Nissan is partnering with AeroVironment to build and install the chargers. According to the manufacturer, the average cost of buying and installing a charger will be $2200, although owners will be able to recoup half the cost (up to $2000) via another federal tax incentive.
Nissan will launch a reservation program for the Leaf on April 20. Customers can place a refundable $99 deposit, which ensures their place in line when actual orders are placed in August. Early production cars are expected to reach customers in select U.S. markets in December, but will ultimately be offered nationwide.