Honda hoped to sell around 12,000 CR-Z hybrids in Japan in its the first year of production, but has already sold more than half that figure in less than one month of sales. Demand for the car in Japan is now causing customers to wait three months to take delivery.
The CR-Z’s sales are picking up at the right time for Honda, as sales of its Insight are tapering off in Japan. At the current pace of sales, the CR-Z may come close to reaching the same sales volume the Insight saw last year. 93,283 Insights were sold last year in Japan alone, eclipsing Honda’s goal of 60,000. Thus far, Honda is on track to sell roughly 84,000 CR-Zs in its home market.
Honda’s expectations for the CR-Z’s sales performance in the U.S. are slightly lower, with the automaker aiming to sell 15,000 examples annually. Although Japanese dealers have been taking orders, customers in the U.S. will have to wait until deliveries begin this summer to purchase a CR-Z.
Source: Automotive News