2010 signals not only the arrival of a completely overhauled Jaguar lineup, but the 75th anniversary of the Jaguar nameplate itself.
“In 2010, we celebrate our past, and 75 years of designing and building cars that celebrate the art of automobile making,” said Mike O’Driscoll, managing director of Jaguar Cars. “We’re also celebrating the promise of the future, and the introduction of the all-new XJ sedan.”
Looking back in Jaguar’s past, it’s easy to see why the marque loves its heritage. Cars such as the remarkable XK120 and E-Type easily show why the brand became associated with racy, engaging sports cars. The XK120 was one of the most advanced cars in its day, and the E-Type’s breathtaking styling is nothing short of timeless.
Jaguar hopes to push those two traits — technology and styling — to the forefront with its latest offerings. Although they break from tradition, cars like the XF and the all-new XJ indicate Jaguar is once again pushing the envelope when it comes to styling — and features like the innovative (if not unusual) JaguarDrive retracting shift knob show engineers are thinking of new tricks for old tasks.
To celebrate its 75 anniversary, Jaguar is planning special appearances at some of the world’s most prestigious automotive events, including the Goodwood Festival of Speed and Revival, the Amelia Island Concours d’Elegance, the Pebble Beach Concours d’Elegance, and the Mille Miglia. If that’s not enough, Jaguar will honor its racing heritage by returning to the track with its new RSR XKR GT2, which will be campaigned in the American LeMans Series.